The “Sell-A-Thon” event will make two things happen at your station.
First, your sales staff will be motivated after learning some new and effective ways to sell and close business.
Second, you will do about six to eight weeks of business in one day.
A southwest station did $450,000 during their first “Sell-A-Thon”. 4 years later they did over $1,000,000.
A small market station in Midwest did $160,000 during their first “Sell-A-Thon”.
The “Sell-A-Thon” isn’t a “fire sale” or magic. It’s just good packaging, motivation, and salesmanship. Although bringing in revenue during the event is important, the real value to your station will be the techniques your sales staff will learn and use for years to come.