Build it and they will come.
Many stations struggle with creating and selling their own websites. The time and expense of developing, updating, maintaining, and selling the site versus the return on investment can be discouraging.
The Internet is a different world from television that requires a whole new set of skills, knowledge base, and experience to be successful. It isn’t enough just to build and showcase a good website, but to ensure it is heavily trafficked so that the website’s message reaches the masses.
We will show you the latest in Internet trends and web technologies such as E-Commerce, Content management, social networking platforms, blogging, podcasting, vidcasting, and others. Plus, we will teach you how these practices along with a well designed website can create numerous opportunities for boosting your Internet revenue. You will learn the lingo and how to make the most of your website metrics in client presentations.
Showing you how to design an award-winning site is important, but helping you ensure that your website accomplishes your marketing goals is the key to success.