Media Buying/Co-op
Media
Buying for television stations is one of our areas of expertise. We have negotiated, planned, and placed TV and radio buys for stations from the 3rd to the 133rd markets. SG Media Marketing has an unusual knack for stretching and building budgets through rate negotiations and development of trade. We place and confirm your buys and collect and check all of your invoices for your approval and payment. Plus, we help increase station revenue by developing reciprocal agreements with media.
Co-op
SG Media Marketing not only develops co-op proposals and budgets, but we process co-op reimbursement paperwork for our clients. We have a long and strong relationship with the TV Networks and program syndication companies. You get your reimbursement money back promptly, without time-consuming responsibility of collecting invoices and filling out forms. SG Media Marketing keeps you on budget and makes sure there are no surprises at the end of a campaign. Some of our clients have actually made a profit from co-op campaigns.
We know where the co-op dollars are and how to get them.